Global Career Pathway  recently conducted a high-impact Masterclass on Marketing and Branding, designed exclusively for students of the Swiss School of Business and Management (SSBM). Held as part of our ongoing commitment to enhance practical business education, the session offered invaluable insights into the evolving world of marketing strategy and brand positioning.

The masterclass was expertly led by Dr. Ashish Arora, a renowned academic and industry expert, whose engaging session explored current trends, consumer behavior shifts, and the critical role of digital branding in today’s competitive marketplace. His hands-on approach and case-based discussion helped participants bridge theory with real-world application.

We were also honored to host Mr. Muneer Al Wafaa, a well-known social media influencer and the CEO of Alwafaa Group of Companies. His guest appearance brought a unique industry perspective to the session, where he shared practical branding tips, digital marketing success stories, and the importance of authenticity in brand communication.

The event was a great opportunity for students to:

• Understand emerging marketing trends

• Learn strategic branding techniques

• Interact with professionals from the industry

• Get inspired to build their own personal and business brands

At GCP, we believe in equipping our students not only with academic knowledge but also with exposure to real-time industry practices. This masterclass is one of the many initiatives we undertake to ensure our learners are future-ready and industry-relevant.

Stay tuned for more such impactful sessions and learning experiences as we continue to shape tomorrow’s global business leaders.